Portfolio
Copywriting, UX Design, and Content Strategy, blended together seamlessly.
Nvlope Website Overhaul
A complete UX redesign, copy rewrite, and branding overhaul for a technology consultant.
Applied a copy-first approach to web design
Developed brand guidelines and messaging strategy
Wrote all web copy
Created grayscale UX designs
Remodeling Blog: Mixed Metal
An SEO-optimized blog researched and written for a home remodeling company. This is one of my first official copywriting projects and its where I developed an affinity for writing about interior design and construction. This involved keyword optimization and independent subject matter research.
Water Pooling on Your Roof: What It Means, and What to Do
An SEO optimized blog post written for a home maintenance and renovation company. Designed to drive traffic and build out a consistent, comforting voice for the company. I wrote these on a weekly basis for several months and was responsible for finding my own topics and conducting all research.
Preparing your HVAC System for Winter
A two part blog post written for Vaughan HVAC and Plumbing.
Six Step Career Changer Guide
Blog post written for ResumeToIntervews. A more formal blog tailored to shifting company goals, designed to drive engagement on LinkedIn.
BotX Email Campaign
Email campaign announcing the launch of a new line of automated welding machines for existing Airgas clients.
Social Media Post: Shower Door Manufacturer
A daily social media post written for a shower door manufacturer. The goal was to drive consistent engagement and help readers envision the company's products within a greater home décor.
