BotX Email Campaign
Email marketing campaign for product launch
Email campaign announcing the launch of a new line of automated welding machines for an Airgas clients.
Project:
The BoTX Welder Launch Email Campaign
Product:
https://www.airgas.com/solutions/botx-collaborative-welding-robotic-system
Description:
Email campaign announcing the launch of a new line of automated welding machines for existing Airgas clients. A series of two emails sent at timed intervals, we provided the email team with customizable subject/courtesy line combinations, allowing them to tailor content to specific targeting.
Email 1
Subject line, Scenario 1
Can You Afford to Not Hire a Cobot Automated Welder? Don’t Wait to Find Out
Courtesy line, Scenario 1
Get Flexible Welding Automation with the Welding Cobot from Airgas, Air Liquide and Red-D-Arc
Subject line, Scenario 2
Now You Can Hire Welding Cobots by the Hour with the BotX Welder™
Courtesy line, Scenario 2
Get Flexible Welding Automation with the BotX from Airgas, Air Liquide and Red-D-Arc
Subject line, Scenario 3
Are You Finding Skilled Welders Hard to Come By? Get a Welding Cobot
Courtesy line, Scenario 3
Eliminate Labor Shortages with the Customizable BotX Welder™
Subject line, Scenario 4
Get Flexible, Scalable Cobot Welding You Can Hire by the Hour
Courtesy line, Scenario 4
Introducing the BotX Welder™ from Airgas, Air Liquide and Red-D-Arc
Header
Introducing the BotX Welding Cobot
Body 1
The growing shortage of skilled labor is an issue for manufacturing companies across the globe. Airgas, Air Liquide and Red-D-Arc have teamed up with robotic integrator, Hirebotics to develop the BotX Welder™, a collaborative robot, available now to customers in the U.S. and Canada. The BotX Welder™ makes it easy to hire a collaborative robot needed to keep up with the unique demands of your business, and Red-D-Arc automation specialists work with each customer on their specific applications.
Increase your workforce on demand by hiring the BotX Welder™ when you need it and terminating use of it when you don't.
With no capital investment or long-term contract and full implementation support, BotX Welding Cobots are quick, easy and affordable to integrate into your business.
Call to action
Discover how our hire-by-the-hour BotX Welding Cobot will benefit your operation.
Zero Up-Front Investment
No Long-Term Commitment
Full Implementation Support
Pay by the Productive Hour
Button/Link
Get More Info on BotX Welder
Video caption
Get a Look at the BotX Welding Cobot in Action
Footer
Learn more about how the BotX Welding Cobot will fit seamlessly into your day-to-day operation. Get a look at our easy-to-use interface, comprehensive support, quick installation and unique hire-as-needed model.
Email 2
Subject line, Scenario 1
Get Scalable, Effective Automated Cobotic Welding with BotX
Courtesy line, Scenario 1
The BotX Welding Cobot is Capable, Customizable and Easy to Use
Subject line, Scenario 2
Get a Scalable, Effective Hire-by-the-Hour Automated Cobotic Welding Solution
Courtesy line, Scenario 3
Eliminate Labor Shortages with No Up-Front Investment with the BotX Welding Cobot
Header
The BotX Welding Cobot is Effective, Efficient and Easy to Use
Body
Introducing the BotX Welding Cobot
An Automated Welding Solution to Meet Your Unique Labor Needs
The growing shortage of skilled labor is an issue for manufacturing companies across the globe. Airgas, Air Liquide and Red-D-Arc have teamed up with robotic integrator Hirebotics to develop the BotX Welding Cobot, available now to customers in the U.S. and Canada. The BotX Welding Cobot makes it easy to hire the skilled labor to keep up with the unique demands of your business.
Businesses large and small are already quickly scaling their operations, up or down, thanks to the BotX Welding Cobot's exclusive benefits:
Zero Up-Front Investment
No Long-Term Commitment
Full Implementation Support
Pay by the Productive Hour
Section header
Get More – and Even More Done – with the BotX Welding Cobot
Section 1 title
Cloud Connected Robotics
Section 1 subhead
Stay Productive and Supported with Cloud-Connected Robotics
Section 1 body
Your BotX Cobot is cloud connected with continuous, real-time monitoring which provides you with true 24/7 support. The majority of customer issues can be resolved virtually in real-time, keeping you productive. Cloud connectivity offers you continuous welding and production data, as well as instant automatic access to software enhancements and new welding procedures. Your BotX-Welder is always the most up-to-date efficient version of the system.
Section 2 title
Welding Cobot System Components
Section 2 subhead
Get Everything You Need to Get Started
Section 2 body
Each BotX Welding Cobot is equipped with a collaborative robotic arm affixed to a 350 AMP Pulse MIG welding package with a robotic MIG torch and an integrated 4′ x 4′ or 8′ x 4′ welding table. Each unit is controlled with an easy-to-use drop-down menu; just select your fabrication job and watch it work.
Section 3 title
Welding Library
Section 3 subhead
Access a Welding Library Tailored to Your Unique Business Process
Section 3 body
A welding library developed specifically for the BotX Welding Cobot recommends welding parameters based on your process and pairs best with the ARCALTM line of gas products. The Hirebotics mobile app allows you to access your real-time production and quality data anywhere, anytime and can provide real-time updates on important events such as low on raw material, stopped billing, etc.
Call to action
Ready to learn how the ready-to-hire BotX Welding Cobot can help your business?
Button/Link
Get More Info on BotX