Portfolio
Copywriting, UX Design, and Content Strategy, blended together seamlessly.
NoPresh: a Social Anxiety App
Took a viral tweet and created a fully formed app from the concept.
Created a value proposition
Planned features
Drafted content strategy
Wrote fun, engaging copy
Created grayscale screen designs
Drive to Mobile Campaign
Developed the digital content strategy to drive our users towards the Barclays US App.
Created clear entry points throughout the mobile and web experiences
Established a value proposition for the app
Ensured friendly, inviting language
Nvlope Website Overhaul
A complete UX redesign, copy rewrite, and branding overhaul for a technology consultant.
Applied a copy-first approach to web design
Developed brand guidelines and messaging strategy
Wrote all web copy
Created grayscale UX designs
Fusco's Water Ice
Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business.
Developed brand guidelines and marketing strategy
Wrote web copy and marketing taglines
Collaborated with UX designer on integration
UX Certification Projects
Several UX Design projects completed as part of my certification as a UX Designer.
Remodeling Blog: Mixed Metal
An SEO-optimized blog researched and written for a home remodeling company. This is one of my first official copywriting projects and its where I developed an affinity for writing about interior design and construction. This involved keyword optimization and independent subject matter research.
Water Pooling on Your Roof: What It Means, and What to Do
An SEO optimized blog post written for a home maintenance and renovation company. Designed to drive traffic and build out a consistent, comforting voice for the company. I wrote these on a weekly basis for several months and was responsible for finding my own topics and conducting all research.
Preparing your HVAC System for Winter
A two part blog post written for Vaughan HVAC and Plumbing.
Six Step Career Changer Guide
Blog post written for ResumeToIntervews. A more formal blog tailored to shifting company goals, designed to drive engagement on LinkedIn.
The Jeff Pandemic
Wanna see something cool? I wrote a scifi audio drama about a virus that rewrites people's memories. This is the pilot, and we're currently in production on a full series.
Pattern Is Movement Review
A best of the month album review published in the Philadelphia branch of the Deli.com, a prominent music publication. Someone once said "writing about music is like trying to dance about architecture". I think I learned to dance pretty well.
Psychic Teens Promotion
Preview for a local performance of the band Psychic Teens written for the Philadelphia branch of TheDeli.com.
Weather App Design
Weather App I designed for my UX Design Certification. Includes a functional prototype.
BotX Email Campaign
Email campaign announcing the launch of a new line of automated welding machines for existing Airgas clients.
Social Media Post: Shower Door Manufacturer
A daily social media post written for a shower door manufacturer. The goal was to drive consistent engagement and help readers envision the company's products within a greater home décor.
