UX Projects
Here's some stuff I've made
Fusco's Water Ice
Copywriting and UX Content Strategy
Final Website: https://www.fuscoswaterice.com/
Copywriting: https://docs.google.com/document/d/1j2cSW0CC7401JUBTyIaheMIePGl4TZmA1rgglDvYdxA/edit?usp=sharing
Brand guidelines: https://docs.google.com/document/d/1TyTHfVmxWtNBrESRsOQqbjwiOU1UEaA71dWEvOwovvg/edit?usp=sharing
Discovery: https://docs.google.com/document/d/1vtQSPk5bmkXaGHFB-Lv-Lg66VVKhFG912YupDIZ0YG4/edit?usp=sharing
Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business. Worked closely with a talented UX Designer to ensure the perfect balance of messaging and visuals.
Nvlope Website Overhaul
UX Design and Copy Rewrite
Project Writeup: https://bit.ly/3wANwCr
Prototype: https://bit.ly/3xNdZha
Figma: https://bit.ly/36sR4vT
Balsamiq: https://balsamiq.cloud/sardgcl/pc9goma
.png)
Academic Project
This is one of my favorite projects. I was responsible for the design and aesthetic of an easy, intuitive weather app. Given the saturation of apps like this, I went out of my way to create something visually distinct and exhilarating. I came up with the concept of a suns rays as a visual centerpiece, along with shades of a clear sky. After this, I had to select a color scheme, develop a typography, and maintain the internal logic of the page to make them intuitive and easy to use.
Lack of clutter was crucial here. Too many design elements overwhelmed the page, making it feel noisy and obnoxious. I had to learn when to trust my users to understand things and when I needed to guide them visually.
.png)
Graphic Design, UX Design, Branding, and Copy
With the founding of my career services firm Jobhunters, I had to build a brand completely from the ground up. This was a long, meticulous process that I personally oversaw at every step.
First, I conducted an in-depth analysis of average customers, establishing personas and user journeys. I then evaluated the competitive landscape, identifying the need to distinguish ourselves from the overly formal landscape of career service firms.
From there, I developed our visual identity, utilizing Adobe Illustrator, creating logos, visual assets, and a color scheme with a fun, robin-hood aesthetic. I crafted a site layout in Balsamiq.
The end result is a site that is 100% the product of my work. Everything from the copy, design choices, to the icons, are the result of my work.
This site was developed within a tight timeframe, and will be continually refined over time.
Balsamiq: https://balsamiq.cloud/sardgcl/pc9goma/rA1A4
Final Site: https://www.jobhunters.work/
_edited.jpg)
Pet Adoption App
Academic Project
My next project was developing an app that would help connect individuals looking to adopt a pet with shelters. My role was to identify the target audience of this app and craft a sign-up screen that would be welcoming for them. Based on research and an assessment of the app’s functionality, I determined that the ideal audience would be Young, affluent, first-time pet owners. They have the resources to take care of pets but have no idea how to start the process and find adoption intimidating.
Based on this, I designed an app that was gentle, easy, and breezy. The goal was to make the idea of adopting a pet as simple and casual as possible.
I tailored the experience to the fundamental anxieties and excitements of buying a pet; this project helped me get a sense of the emotional undercurrents that motivate people during the user journey.
.png)
Academic Project
For this project, I had to develop a wireframe of an app that would allow users to find and schedule hikes in their area. My assignment was to design the layout and flow of the app. First, I created personas for two users and mapped out their journeys through the app. I designed a home screen, a screen to find hikes you can join, a screen to create a hike that others can join, two distinct confirmation screens, and a follow-up screen for reviews and sharing.
The biggest challenge was fitting a huge range of functionality to a few select screens. My solution was to create two distinct user journeys – one for booking and another for joining – and allowing our users to switch easily between them.
My big lesson from this was economy of screen space. I had to learn how to carefully budget my space, manage the size of my text and elements, and embrace minimalist page design to fit a large amount of functionality into a single page.
.png)
Academic Project
After the initial design for my cooking blog was finished, I had to adapt it to further requests. I had two new goals: the first was to use the blog to upsell the companies cooking products, and the next was to appeal to an elderly 60+ audience.
For the first goal, the plan was to segue in with the products for sale naturally and to make them feel like helpful tips. When you click on one of the posts, the right bar pops up listing off the products and ingredients you’ll need to cook the dish. When you click on them, it will take you to the product page.
The next iteration was based around a simple idea: elderly customers will be looking for something casual and fun. I used rounded shapes and a more asymmetrical layout so that they can let their attention relax and drift from point to point. I focused on pictures to make it feel more fun – when they click one, I want it to feel like pulling out a recipe card from a book.
.png)
Academic Project
I developed the copy, message, and text layout for Hunger No More, a world hunger nonprofit. I started by developing the central messaging, determined the tone, composed the copy, distributed the content throughout the page, and optimized text hierarchy and font. Through this, I learned how to create a flowing, natural message with an intuitive format.
Podcasting Social App
Independent Project
This is something I'm tinkering with on the side for practice. It's called Cast Away, and it's an app to connect podcast hosts with potential guests. You can find my writeup and Balsamiq pages here. Figma mockup coming soon!