About
So what's my deal?
I like to think of myself as a craftsman. I write UX Content and digital copy for Barclays US, and I like to think that no matter how simple or complex the product, I put the same amount of care and detail into line of text.
I cut my teeth writing landing page, blogs, advertising, mail flyers, social media posts, and email campaigns. I've covered plumbing services, industrial gases, shower products, digital storefronts, you name it.
After working with UX designers, I came to admire their work; the craftsmenship, the fine tuning of details, and the creativity. So, I learned how to do it. And here we are.
CV
Career History
Barclays US; Digital Experience Content Strategist, AVP
August 2021 - present
• Develops content strategy and UX copy for the launch of new products, features, partnerships, and UX enhancements for clients including Gap, JetBlue, Frontier, Xbox, Wyndham, and other partners.
• Developed a series of new standardized processes for copywriting which saved time, reduced revisions, and improved the overall quality of content.
• Established writing best practices for grammar and language to improve consistency across the brand.
• Reviews, edits, and rewrites copy for quality, messaging, and consistency.
• Coordinates with compliance teams on legal exposure and regulatory compliance for new copy.
• Created a content-first UX strategy that prioritizes messaging and content strategy within the overall design process.
• Coordinates testing and research on all new copy, including version testing, validation, and exploratory research to ensure consistency, compliance, and quality.
• Developed an end-to-end process for digital projects covering project management, copywriting, messaging strategy, UX design, organizational communication, intake, and all other related functions.
• Integrated the planning of value propositions into the UX process, improving the focus and clarity of the final product.
• Developed new lines of communication between the UX team, branding, marketing, writing teams, email teams, and creative design to improve consistency and quality.
• Created high-fidelity UX designs for modals, interstitials, and application screens in Figma, Adobe XD, and other platforms.
JobHunters LLC:
Co-Founder, COO, and Resume Writer
January 2020 - Present
• Founded a career services firm with over $10K in monthly revenue, designed a unique business model based on collaboration between independent operators with minimal overhead, built out an efficient financial management system, and established best practices.
• Designed and built the company websites, composed all public-facing copy, created a logo and visual assets, and developed a distinct brand built around radical honesty, trust, and casual language, establishing a presence that’s unique and defined within a crowded market.
• Launched a weekly talk show on Twitch to promote the organization, which includes taking live questions from the audience, providing resume critiques, and delivering career advice.
Freelance Copywriter
November 2019 - present
• Composed and edited landing pages, blog posts, social media content, and web copy of up to 2.5K words for law firms, small businesses, and marketing agencies within tight 1-7-day timelines.
• Composed and edited video scripts, social media posts, web copy, email blasts, and Amazon product pages on a weekly basis for a national shower accessory manufacturer.
• Composed and edited video scripts, social media posts, web copy, email blasts, and Amazon product pages on a weekly basis for a national shower accessory manufacturer.
• Executed content marketing and search engine optimization (SEO) campaigns by creating content for small business clients including blog posts, web copy, and social media posts.
• Composed weekly and monthly blogs on home maintenance, interior design, fashion, HVAC systems, renovations, and medical care for 3-5 regular clients.
• Fielded high-priority, time-sensitive content management projects, including award submissions and the composition of a 15-page thought leadership article on technology law.
• Analyzed client’s campaign and market data, created personas of potential customers, created empathy maps and user journeys, and determined corresponding guidelines for website copy and social media.
• Conducted an on-site visit of a client’s operations to develop a hands-on subject matter expertise.
Airgas:
Senior Copywriter
January 2020 - October 2020
• Composed landing pages, SEO content, emails, banners, FAQs, social media posts, invoice stuffers, and a wide range of other copy as the in-house copywriter for an industrial gas and safety equipment company.
DreamLine Shower:
Copywriter
• Composed and edited video scripts, social media posts, web copy, email blasts, and Amazon product pages on a weekly basis for a national shower accessory manufacturer.
November 2019 - March 2020
ResumetoInterviews:
Managing Editor
June 2015 - July 2019
• Managed operations, staff, and client relations, composed resumes, conducted sales, developed marketing strategy, and refined processes accounting for up to $17K in monthly revenue for a career services firm.
• Managed a team of two Editors, assigned responsibilities, proofread content, provided coaching, developed writing capabilities, and delegated client tasks.
• Composed blog posts, social media content, newsletters, thought leadership articles, and site copy utilizing MailChimp and WordPress.
• Developed the company’s branding, voice, marketing strategy, and social media presence, which generated a 90% increase to UVPM and a 200% increase to sales leads.
• Facilitated the transition to new ownership following an acquisition, which included a 50-200% price increase and the transformation from a quantity-focus to a quality-driven boutique service.
• Composed the Whitepages article Effects, Risks, and Strategies of Impression Management, which articulated the philosophy of the company’s services.
• Managed communications surrounding a viral social media post involving the company, developed a response strategy, and fielded inquiries from reporters, which resulted in a 10% increase in sales.
• Managed a project to overhaul the editing process, improved data capture, and instituted writing best practices which reduced client timelines by over 40%.
• Created an expedited resume product tailored to previously untapped markets and income levels which accounted for up to 30% of monthly sales.
• Refined client-facing communications standards, overhauled account management processes, and created standard copy for emails, which improved retention by 80%.
• Built a pipeline of qualified sales leads, conducted sales calls, and closed $1K - $25K in revenue per month.