Barclays US App Content

UX Copy and Content Strategy

When I joined Barclays, there was no UX Writing function. As we’ve continued to update and improve the Barclays US App for card management, I’ve been responsible for rewriting every line of copy. My goal has been to create language that feels more human and natural, minimizing the stress that comes with digital finance.

Login, Report Fraud, and AutoPay

The first things I did when joining Barclays was clean up unclear dynamics within major flows. Our login screen was confusing new and existing users and our lost/stolen flow was driving support issues. With a few targeted copy refinements, we were able to eliminate a great deal of friction. I also provided copy for the launch of biometric setup and our AutoPay rebranding.

Easy Pay Overhaul

Barclays overhauled our Easy Pay feature to improve clarity and functionality. I was responsible for all functional and explainer copy, making sure the language was clear, concise, and intuitive.

Add Authorized User

For the relaunch of our Authorized User flow, I developed these three value propositions to motivate users.

App Store Copy

Developed the first value proposition that users see when they consider the Barclays US App.

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